Heraea

This is just your standard ad campaign for a sports themed, nightclubish steakhouse in Las Vegas. Heraea had a great set-up for watching sports, so the video wall had to be a key feature in the campaign. Using the forced perspective from a wide angle lens made the background stand out from the girls who were shot with a 60mm.

No one would ever notice, but I actually made custom sports tickers for each of the screens from 4 different fictional Heraea operated channels. Without those tickers, the stock photos on the screens wouldn’t look like action shots from live games. They’d look like stock photos.

Watch some of the retouching process below.

Photography by Sabin Orr. Creative Direction, Retouching, and Design by Sean Clauretie.